Ebook Revenue Management By Robert G. Cross
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Revenue Management By Robert G. Cross
Ebook Revenue Management By Robert G. Cross
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- Sales Rank: #381312 in eBooks
- Published on: 2011-04-27
- Released on: 2011-04-27
- Format: Kindle eBook
From Library Journal
Everyone has encountered revenue management, although most don't know it by that term. Revenue management is timing price increases or discounts to boost profits. Airlines, for instance, often use special fares to fill otherwise vacant seats. The author founded a consulting business that maximizes the corporate income of his clients by using complex computer models to determine the best pricing systems. Cross, as reader, provides a clear presentation. He offers useful examples of how revenue management deals with supply and demand issues, although at times he seems to be using his platform to drum up business. This marketing topic is a bit technical, but even small businesses would benefit from the author's ideas. Recommended for medium to large public libraries.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1997 Reed Business Information, Inc.
From Booklist
Corporate downsizing does not work. Cost cutting and reengineering do not restore the luster of lost profits to once financially sound U.S. corporations. On the basis of his years at Delta Airlines and consulting gigs in the travel and tourism industry, Cross frames a new way for marketers to generate monies by posing the question of how to maximize revenues on each and every sale. True to the consultant mind-set, he does not give away the exact formula and answers to his query; instead, readers will evaluate case studies and lists and concepts to prove to themselves the worth of revenue management (RM). Perhaps the best-known success is American Airlines, which, thanks to its crusty CEO's intuition and perspicacity, pioneered the idea of "all fares--and customers--are not created equal." Will Cross' ideas play in Peoria? Watch the business media be filled soon with news and views of this latest profit-producing strategy. Barbara Jacobs
Review
What Business Leaders Say About Revenue Management:
"Revenue Management is the single most important technical development in transportation management since we entered the era of airline deregulation in 1979. This is not a one-time benefit. We expect Revenue Management to generate at least $500 million annually for the foreseeable future."
--Robert Crandall, Chairman and CEO, American Airlines
"Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows."
--Bill Marriott Jr., Chairman and CEO, Marriott International
"When you talk about Revenue Management, people like the concept, but they have no idea how to effectuate the concept. There's a market out there for Revenue Management that's just unbelievable!"
--Herb Kelleher, Chairman and CEO, Southwest Airlines, Inc.
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